This week LobbyBlog is happy to welcome guest writer and Advocacy Guru Stephanie Vance:
Advocacy Guru Stephanie Vance spills 50 D.C.-insider secrets for effective influence. These tactics will move any immovable object, be it Congress, a corporate board or your intransigent children, to action — or inaction, depending on your preference. In an exclusive set of blog postings, LobbyBlog will be covering several of these tactics in the coming weeks. To start, we’ll look at perhaps the most important thing any effective lobbyist should know – 5 things NOT to do.
Number 5: Use the “Because I Said So” argument.
Good lobbyists know how to answer the question “why should I care about what you have to say?” effectively. They make a connection either to what gets the legislator up in the morning (like policy issues they love) or what keeps them up at night (like a high unemployment rate or re-election concerns). Bad lobbyists use the “because I said so” argument.
Number 4: Interrupt the Decision Maker with Communications That Are Not Really High Priority.
“High priority” communications include those from constituents, those related to a specific (and timely) ask and those that will help the legislator move forward on his or her policy agenda. “I just wanted to touch base” meetings are not high priority.
Number 3: Be Vague About What You Want.
Without a goal, you’ll never know if you’re getting to yes — nor will your audience know what they can do to help you. As one chief of staff I know put it: “You get one ‘hey how are you doing’ meeting per year: after that, you better want something.” Don’t start your government relations effort until you know what that is.
Number 2: Not Knowing What You’re Talking About.
Nothing says “you really shouldn’t listen to me” like peppering your communications with inaccuracies. Take steps to learn everything you need to know about your cause, including the benefits and downsides of your proposed solution to a problem. If you don’t know the answer to a question, say “I don’t know, I’ll get back to you.” Then do it.
Number 1: Give Up.
It can take years to move a relatively minor proposal through the legislative process, even with a variety of powerful tools at your disposal. The founding fathers designed our system of government to be completely and totally inefficient – and they did an excellent job. Persistence is the only thing that ever works – and it works almost all the time.
Stephanie Vance, the Advocacy Guru at Advocacy Associates, is the author of five books on effective advocacy and influence, including The Influence Game. A former Capitol Hill Chief of Staff and lobbyist, she works with a wide range of groups to improve their advocacy efforts. More at www.theinfluencegame.com