When the grassroots get all fired up, watch out! Most lobbyists would like to tap the power of grassroots advocates – but do you know what exactly qualifies as “grassroots”? And how do you report those activities on your LDA forms?
The official definition of grassroots lobbying is the Internal Revenue Code (IRC) definition: “a call to action to the public or segment of the public asking them to contact a designated official, state, federal, local on a specific item government action, specific legislation, or a nomination, etc.”
What activities are considered “grassroots”?
Grassroots lobbying is: “communications to the general public that refer to and reflect a view on the merits of a specific legislative proposal and a ‘call to action’ directly or indirectly encouraging legislative contact.” So, for example, if you’re XYZ Association, and you ask your members to write Representative Smith on H.R. 1234, that is grassroots lobbying.
Reporting grassroots lobbying
There are two different ways to report – you must make a designation. If you are filing under the Lobbying Disclosure Act (LDA) definitions, grassroots lobbying is not disclosed on your forms. Under the Internal Revenue Code (IRC) definition of lobbying the expenses of grassroots lobbying are combined with the total reportable expenditures. The key thing to remember is that whichever method you chose, you must use it consistently in your filing. Note also that registrants reporting lobbying income (i.e. lobbying firms, including lobbyists acting as sole proprietors) must use the LDA definition and reporting structure. Registrants reporting lobbying expenditures may elect to use the IRC or LDA.
Amy Showalter, at the Showalter Group, writes an excellent blog on keeping your advocates motivated and engaged.
Another great speaker on advocacy and citizen participation is Stephanie Vance, at Advocacy Associates.