HISTORICALLY, INFLUENCE in Washington has been based on one’s network of connections, knowledge and experience. The more people you know in high positions, the more likely you’ll accomplish you goal. However, now more than ever, lobbyists, corporations and interest groups are more frequently turning to companies that “sell data-based political and competitive intelligence that offers insight into the policymaking process,” according to the Washington Post, giving a largely relationship-based industry a scientific edge.
Services such as Lobbyists.info digitally compile information from a multitude of different sources, including legislation, contacts at committees and congressional offices, lawmakers’ voting records, press releases, floor statements, etc. The information is then made searchable and packaged into formats designed to optimize the user’s experience. In the past, such information gathered from personal connections, knowledge and experience would take years of careful cultivation, but can now be accessed by anyone with just a few seconds on a computer or smartphone.
Embracing this more scientific approach to lobbying has given government relations professionals a tremendous edge in answering some basic questions that they face on a regular basis including: Whom should I meet with? How likely are they to care about my issue? Who are their most likely allies?
The use of technology and data to monitor political activity is also being embraced internally by some large organizations. According to Politico, “The Chamber of Commerce has launched a revamped site – Friends of the U.S. Chamber – to let its members track Congressional votes and decide whether the lawmakers they’re watching are supporting their agenda. Eventually, the results will be synthesized into data and analysis that will inform which lawmakers the group backs in 2016.”
It remains unclear the exact affect the use of data-based platforms will have on the lobbying industry. However, as technology continues to develop and more companies turn to data-based platforms for information and analysis expect to see this industry continue to grow and develop.