As we move into summer, those who are closely following the 2016 presidential campaign cycle have begun to start to looking ahead to the national party conventions in July and all the political drama that is expected with them. The Republican National Convention will be hosted in Cleveland from July 18th-21st, with the Democratic National Convention, kicking off the next week in Philadelphia from July 25-28th.
However, this year’s conventions are facing an unforeseen challenge: corporate sponsorship. Both Republicans and Democrats are having trouble fundraising for their conventions. Politico reports, “Several Fortune 500 companies — including Bank of America, Duke Energy and Time Warner —are taking a pass on chipping in for the Democratic convention in Philadelphia or, with just 100 days to go until the event, won’t say whether they’ll participate. Target, which has had a presence at both parties’ conventions in the past, is joining other companies in skipping this summer’s events in Philadelphia and Cleveland.”
While the reason for not sponsoring a convention will vary from company to company, the New York Times has reported that, “Some of the country’s best-known corporations are nervously grappling with what role they should play at the Republican National Convention, given the likely nomination of Donald J. Trump, whose divisive candidacy has alienated many women, blacks and Hispanics.” This has had a knock-on effect for the Democrats as many companies prefer to give to both the Democrat’s and Republican’s convention, or neither of them. According to the Politico report, “People are more hesitant this time,” said one the lobbyists, who has worked at previous conventions. “And the clients that end up going don’t want to be featured as a marquee sponsor. Before, you would be fighting for signage. Now it’s about, let’s not fight [for] any branding.”
No matter the outcome in regard to fundraising, the conventions are fast becoming a must see political event.