Ignore at Your Own Risk:
How Social Media is Becoming a Driving Force in Grassroots Lobbying
A webinar on June 23 from 2:00-3:30 EST
Join us for a 90 minute interactive webinar on grassroots lobbying that will teach how all of the newest technological tools can help advance your message.
Our grassroots advocacy experts, Alan Rosenblatt of the Center for American Politics and Amy Showalter from the Showalter Group will set out a step-by-step plan for launching your online grassroots strategy to help you effectively engage your audience and promote a sense of community while effecting real change in Congress.
Discuss best practices for online strategies and employing real-time tactics and answer these three fundamental questions BEFORE you go social!
- WHY exactly should you go online
- WHAT is your organization trying to accomplish
- HOW can you leverage the various platforms for the most benefit
Register now In addition to learning the myriad of options and how-to’s for social media engagement, you will learn how to maximize your online presence by increasing online trust, and using that trust to move your online advocates offline. The rules of trust in digital discussions aren’t much different than in-person networking, but the tools have changed.
In just 90 minutes you’ll find out:
- How to promote a truly interactive online community
- How to leverage a Congress member’s online presence as a virtual office when getting through to the official offices
- What is meant by the statement “Message control is dead.”
- Three elements of face-to-face credibility and how to engage audiences online
- Two actions that will hurt your online credibility
- Five mistakes that can undermine your web site’s integrity (and how to avoid them)
- How to gauge which online advocates have offline potential
- The psychological tools that motivate volunteers to offline interaction
- The ideal offline structure for maximum volunteer engagement and ownership
June 23, 2011: 2:00-3:30 EST
Have multiple staff members listen in on the same line!